MTV’s ARTIST OF THE WEEK featuring Mariah Carey and her dog, JJ, voiced by SNOOP DOGG. The challenge was to show Mariah in a way our viewers haven’t seen her before. Being that she is known as one of the biggest divas in the world we created her a sidekick, her dog JJ, and made him a bigger diva than she ever could be. MTV’s viewers ate it up and even created their ownMariah and JJ blogs, photo albums and shrines online.

AMERICA’S BESTDANCE CREW - "Action / Reaction"
To launch the newest season of MTV's 'America's Best Dance Crew' we recruited of the previous winners, The Jabbawockeez. To pay off the promise that ABDC features the most advanced dance crews, we filmed them controlling the world around them with dance. Track by Justice. — Directed by Evan Silver

THE BURIED LIFE: four regular guys on a mission to complete a list of '100 things to do before you die' and to help and encourage others to go after their own lists. They borrowed an RV, bought a used camera, and hit the road for two weeks. I collaborated with Director, Evan Silver, to create the the launch campaign for MTV’s original show. We shot TV and print around Los Angeles over three days, hanging out $100 bills to strangers and encourage others to go after their own lists to do before they die.

Since the 1970s, Hep C has rapidly spread across the globe. Though there have been many attempts to cure it, they have never been able to cure everyone—until now. To announce this medical breakthrough, we're launching an attention-grabbing platform that will flip the negative meaning of "spreading" on its head and make it a positive one. Instead of the virus spreading, now the real cure for Hep C will be spreading. Using guerilla tactics, traditional advertising, and digital media, we'll be alerting doctors about how this cure can treat every patient, and alerting patients about the cure that will finally cure them. 

Scroll down below to see the first spot for the drug: ENDGEN.

To promote the new Virtual Reality headset by Samsung, SET Creative and Verizon created a 360 experience for the release of Star Wars, Rogue One. To raise awareness of the VR Experience we created banners, direct mail, and shared though all social channels.

It was a huge success. We created booths for each Verizon store where people could put the headset on, and take off to save the galaxy. Fans got to experience what it was like to be an X-wing pilot, flying for the Rebellion.

Google tasked AKQA, to create a website where they could continuously publish data-supported insights to help inform marketers about the latest digital marketing trends. I was the lead writer on the site. The challenge was to make a research-heavy website both interesting, and pleasing to the eye. Think with Google launched in 2012. And it hasn't stopped growing.

Dropcam isn’t your ordinary home video monitoring system—it’s wifi. The client didn't want to position the device as a security camera. They didn’t want to play off people’s fears. Instead, they wanted to position Dropcam as a way for people to connect with the things they love when they’re not there. Like having a trusted friend stay over. So we brought Dropcam to life. We gave him a personality. We made him friendly. So no matter where you go, Dropcam lets you drop-in on your kids and pets at home. 

As ExxonMobil’s leading fuel company in Italy, Esso makes sure their customers always receive a superior experience every time they visit a service station. The fuel is top quality, the rewards program is excellent, and even the food and espresso are delicious. So we created a campaign to communicate the wonderful, fulfilling experience that you will have at Esso, we created lighthearted icons to represent each product and service. These icons, displayed atop quintessential Italian vehicles (such as the Fiat 500 and the Vespa scooter) provide a unique ownable, telegraphic way to say that when you stop at an Esso you will always leave with something special. A full stomach. Points towards your dream reward, a refueled vehicle, and most importantly, a positive feeling about Esso itself.

The Steak of Salisbury. The Pizza of California. The Dough of Pillsbury. All our lives, we've made due with the lesser frozen food equivalent to the food we no longer have the time to prepare—and that ends today. Because we’re here to help you eat better. At last, a brand has finally cracked the frozen food code: great taste, nutrition, convenience, and the finest ingredients. We're here to turn the frozen food industry on its head. Welcome to the new frozen food group. Welcome to the Luvolution. To kick off this movement, we used print, video, digital, social, and shopper marketing.

Several years ago, Diageo held a contest at the Brickyard 400 that encouraged fans to show their Crown spirit by decorating their campsite in Crown Royal colors and insignia. This year Diageo approached our agency to activate this idea in a more digital way for this year’s race weekend.

We created “Crown Your Ground.” A contest that encourages fans to put their love of Crown on display, using mobile and social platforms to share pictures of their Crown campsite, their family and their friends all decked out in Crown purple. After a weekend of fun, the person with the most creative campsite is crowned with four suite tickets at the Cup Race, and an awesome trophy.

TOMS' revolutionary One for One business model has provided more than 10 million pairs of new shoes for children in need. Today, Blake Mycoskie, founder of TOMS, is launching his next One for One initiative: Quenching the world’s water problem. How? By making coffee: With every bag of TOMS Roasting beans purchased, Blake will provide one week of clean water to a person in need. Our job. Get the message out. So we created an outdoor / digital campaign to tell the world that TOMS has magic beans. Ones that could provide clean water for people to drink, to shower, and to cook with. The campaign was a success. People chose TOMS coffee over other brands because not only did it taste good, it felt good doing good for others.

They chomp. They lick. They grunt. They’re Crazy Squares. And their only purpose in life is to feed off other (Cinnamon Toast Crunch) Crazy Squares. Based on the TV campaign, we were asked to create a fun, online video game to get kids to associate the cereal with being cool. So we put ourselves into the mind of a Crazy Square, thought about what would be a challenge for him, and created “CRAZY FALL, take your bites to new heights."

First you fling a Crazy Square off your spoon and watch it fly up into the sky. Then, once he reaches one of five levels, he begins his journey home. A scary, challenging one. As he falls, other Crazy Squares try to chomp him and turn him to cinnamon dust. Fortunately there’s a store where he can buy Cinna-boosts, like SUPER SPLATTER and TURBO CHOMPER to protect himself. 

When he finally lands making his grand splash into his milk bowl, there is a big celebration. Crazy Fall was a big success. Kids kept coming back for more. And they kept telling their moms to buy Cinnamon Toast Crunch at the store.

Computers basically do the same things. Upload photos. Play music. Play games. Facebook. Tweet. And shoot emails. Dell tasked us to create a global advertising campaign to distinguish their computers from all the other PCs. But what we learned was that it wasn’t the computers that made Dell different, it was the company and the unique features they offered. Like testing the machines and 24/7 remote access support. These differences were what separated Dell from their competition—and became the foundation of our campaign: You Can Tell it's a Dell. The launch consisted of national print, outdoor, digital, TV, and social media. And when the results came in, not only did sales increase, Dell had found their niche in the marketplace.

For as long as mobile phones have advanced, plans have reversed. That’s why Comcast created XFINITY: a faster, easier, cost efficient way to communicate. Not only do you get the nation’s fastest 4G LTE network, backed by over 10 million high-speed hotspots­—you get a plan just as exciting. Code & Theory hired me as the Lead Writer on this new product site.

The IT world was in a period of intense challenge and change: no more free pass for tech investment, but an increasingly hard line on productivity returns; no more multi-year big iron projects, but incremental innovation that needs to happen every day. Small businesses needed a new kind of partner. And that company was Cognizant. They came to us looking for a new a platform to stand out from the mega IBMs of the world, so we positioned them as an IT company that actually got work done. A company that works for you business because they actually get down to work. Their expert technicians actually pull up their sleeves and get into the trenches for their clients to maintain their daily needs¬—like keeping their email printer servers up and running.

We created a high-tech website featuring technicians to show the human side of their company. Banners, viral videos, print ads, tweets, and a Cognizant question of the day were ways of drawing people to the site—the work—WE WORK—was exactly what the client was looking for. And so were small businesses.

Earlier this year, American Express OPEN® teamed up with Facebook to give five small business owners a chance to win a BIG BREAK: $25,000 to put toward growing their business, a company makeover, social media tools for the merchants in their area, and statement credits for their whole community.

This year, American Express tasked our team to create a compelling Facebook app to get small business owners to participate in BIG BREAK II, as well as for people to visit the site to review the new candidates.

Our interactive, user-friendly landing page was a success. By giving each business their own tile, users found it easy to navigate from one merchant's tile to the next. Thousands of businesses have entered. The votes are in. The winner will be announced this September. Stay tuned.

Purina / A Better Way

Canyon Creek Ranch (A division of Purina) tasked Rokkan, the award-winning digital agency, to create a website for their latest initiative: A Better Way. I was brought in as the Lead Writer on the project. The idea: Pet lovers can send in ideas on how they could better the lives of dogs and cats—for a chance to have their idea brought to life. 

Together, with Rokkan's striking design, my warm, informative tone of voice helped bring A Better Way to life. The site is due to launch mid October 2012.

Charles Schwab

The idea behind the “Talk to Chuck” campaign came from the method that Charles Schwab, himself. He said the secret to his success was that he had always listened to his client’s needs first, and then he would do the talking.

'Talk to Chuck' is the promise to each investor, that when they pick up the phone, go online, or simply walk into a Schwab branch, they're going to speak to someone who does business the way Charles does. Someone who carries the standard of ethics on which he built his company. Trust. Integrity. And Professionalism. 

Created at Euro, the campaign played out in a series of bold, typographically-driven print, TV and online advertisements featuring statements or questions that reflect many of the concerns and questions investors say they face today - and the unique solutions available at Schwab. I worked on print for Real Life Retirement and Schwab Private Client.

While I was working day and night as a Copywriter / Art Director, I spent over 10 years writing a book. After much rejection, I finally got it published, and became an Author. My first book was a memoir called Puppy Chow is Better than Prozac: The true story of a man and the dog who saved his life. And it did very well from the get go.

The first week it was released it became a Bestseller on Amazon. Then went on to receive praise from magazines such as Publisher’s Weekly, Library Journal, New York Post, Parade magazine, Bark, Shape, OK, Zink, and The Boston Globe—plus great reviews from high profile, best-selling authors, including James Patterson. I also made a national appearance on The Morning Show on Fox, and has been a guest on more than 20 radio shows, including Martha Stewart Living. In 2012, it was published in China. And in 2016, it will be published in Italy. The title will be: " Un cane é meglio del Prozac.

What if you could test for a disaster before it happens? What if you could see a gas flow meter isn’t properly calibrated from thousands of miles a way? What if? We all have different “What ifs.” Things we’d like to know the outcome of before they play out. Because if we did, we could take action before trouble starts. Since we can’t rely on predictions, the simulated Digital Twin Feature of Connected Plant enables engineers and plant managers 24/7 to run and analyze situations to better your outcome. So now there is no more worrying about “What ifs.” 

This year at the Hannover Messe we created an kiosk installation for people to experience the simulated Digital Twin Feature of Connected Plant for themselves. The launch was a huge success.